A hip heart is found catwalking around Amsterdam, Berlin, and Los Angeles to bring funky love to everyone on V’Day.
— 01 Concept
To celebrate the day of friendship and love, Story of Ams asked me to create a short and fun piece for their social media channels.
I intended to create a looping GIF that would look cool and therefore feel different from all the cheesy and cliché content created for this day. This was accomplished with a fashionable character design and further supported by its hip and confident move.
Additionally, in true Story of Ams fashion, I also wanted to show the cities where the company operates - Amsterdam, Berlin, and Los Angeles. As this has become part of the brand's identity.
— 02 Frames and Process
— 03 Credits
Direction: Hansel Pahmer Sanchez
Design and animation: Hansel Pahmer Sanchez
Production company: Story of Ams