February 2020
A hip heart is found catwalking around Amsterdam, Berlin, and Los Angeles to bring funky love to everyone on V’Day.
— 01​​​​​​​ Concept

To celebrate the day of friendship and love, Story of Ams asked me to create a short and fun piece for their social media channels. 

I intended to create a looping GIF that would look cool and therefore feel different from all the cheesy and cliché content created for this day. This was accomplished with a fashionable character design and further supported by its hip and confident move.

Additionally, in true Story of Ams fashion, I also wanted to show the cities where the company operates - Amsterdam, Berlin, and Los Angeles. As this has become part of the brand's identity.
— 02 Frames and Process 

Final Character
Final Character
Cityscape
Cityscape
Final Character
Final Character
Cityscape
Cityscape
Final Character
Final Character
Cityscape
Cityscape
Walk cycle
Walk cycle
Sketches
Sketches
— 03​​​​​​​ Credits

Direction: Hansel Pahmer Sanchez
Design and animation: Hansel Pahmer Sanchez
Production company: Story of Ams
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